Staying ahead of the curve isn’t always easy, especially when the curve carries a full spectrum of different access needs.

According to the World Health Organisation there are over a billion people, about 15% of the world’s population, living with some form of disability.

Senior, Accessible and Medical Tourism are the fastest growing markets in the tourism industry today and by 2020, 25% of the total tourism market will be made up of those with higher access needs mainly due to a global ageing population. This is a very compelling case for promoting your hotels accessible features.

Hotels have always been committed to providing the very best experience possible for their guests, but as our population grows older and accessibility needs are rising, it is essential for hotels to highlight their accessible features in the same way they promote other amenities and recreational facilities such as swimming pools, gyms, spa treatments and afternoon tea.

Globally, the number of older persons is growing faster than the numbers of people in any other age group. With the changes this brings to the tourism industry a new approach for presenting accessibility is needed.

There is often confusion around what accessibility means, with a myriad of accessible needs and conditions, each presenting unique challenges there is no one-size-fits-all solution. This is exactly why customers need quality, decision-making details.  Such information is a vital component of the search and booking process and can often be the deciding factor for many individuals and groups.

Accessible Mojo is all about bringing accessible tourism into the mainstream, using innovative technology to help hotels ultimately improve every guest experience by providing the accessible details they need in a simple user-friendly way.

It’s important to remember that accessibility is not just about wheelchairs or ramps, it’s about parents with buggies, a friend with a temporary injury or someone who has had minor surgery, a grandparent with a bad hip, or poor eyesight, all of whom won’t necessarily identify as being disabled, but who may require some of the same facilities such as a hand rail, walk in shower or menu in larger print.

Hotels who want to be at the forefront in addressing the ever-changing needs and demands of guest’s are poised to prosper in this market.

By promoting their accessible features, hotels increase the potential to capture customers that might otherwise go elsewhere in search of accessibility information.